LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between conventional TV networks and 후후티비 최신 주�